Very smart branding this week done by SmartWater by hiring Jennifer Aniston for their latest video spot, called “Jennifer Aniston Goes Viral.” The video has since gone viral on YouTube (currently over 7,800,000 views). This is a great example of being creative, using celebrity endorsement, playing off the celebrity’s popularity, using humor as the communication vehicle, and even poking fun at the ‘what can make a video, viral’ process (controversy, being sexy, being funny, hiring a celebrity, and calling it a celebrity sex tape). (more…)
Social Media is about people.
Based on #1 International Best Selling Socialnomics by Erik Qualman this is the latest in the most watch social media series in the world. The stats here are incredible.
Some that stood out: (more…)
I really love the Amnesty International iPad ad, created by TBWA Berlin. It does a great job of using the touch screen technology that iPad is built on, and using “TORTURE DISAPPEARS ONLY WHEN YOU DO SOMETHING ABOUT IT.” tag line. (more…)
It is a deep honor to receive a new testimonial endorsement from my long-time friend, Bo Dean. Bo is one of the greatest and long-time leaders in the non-profit and activism communities in Wilmington, NC…to say I think highly of him is putting is a understatement: (more…)
I have been featured in the latest ArtSync Magazine! Read my in-depth interview with Chrishelle Griffin in Issue 5 on page 100, about my start in gay media and the non-profit communities, my work in the arts & in radio, my love of social media and marketing, my poetry and more. (more…)