Blog

August 21, 2015

Don’t Bluefield Me” Promoting In The Pro Wrestling Business

As many of you know, I’m involved in the sports entertainment industry with my management and public relations agency, Out Impact Productions. In light of an recent incident in Bluefield, WV where a promoter tried to stiff paying the talent booked on the show, I’ve decided to write about the Dos and Don’ts of Booking In The Pro Wrestling Industry:Read More ...

August 21, 2015

How Do You Pass Time When You Fly?

When you are flying for work or pleasure, do you read the provided-for airline magazine materials or do you bring your own? Do you find any value in what the airline magazines provide? Read More ...

August 21, 2015

Creative Junk Dump For Commercials During 2011’s Super Bowl

Not a huge fan of either the Packers or the Steelers (don’t lose me here!), I still make time out for the Super Bowl as a regular NFL football fan, and as a person constantly studying the latest in advertising and marketing. For those of us in the Industry, we crave for the commercial break so we can see what the creative tinker toys are coming up with for their brands with BIG bank accounts. I wish I had better news to report, but this was one of the worst advertising events in recent memory. There was no major “Betty White” Snickers moment, where we have something we wouldn’t mind seeing over and over again, or even talk about tomorrow. Read More ...

August 21, 2015

Jennifer Aniston ‘Sex Tape’ Goes Viral: YouTube and Viral Video Success Lessons

Very smart branding this week done by SmartWater by hiring Jennifer Aniston for their latest video spot, called “Jennifer Aniston Goes Viral.” The video has since gone viral on YouTube (currently over 7,800,000 views). This is a great example of being creative, using celebrity endorsement, playing off the celebrity’s popularity, using humor as the communication vehicle, and even poking fun at the ‘what can make a video, viral’ process (controversy, being sexy, being funny, hiring a celebrity, and calling it a celebrity sex tape). Read More ...

August 21, 2015

Socialnomics: Why Social Media Must Be A Part Of Your Daily Life

Social Media is about people. Based on #1 International Best Selling Socialnomics by Erik Qualman this is the latest in the most watch social media series in the world. The stats here are incredible. Some that stood out:Read More ...