Using words like ‘bullying’ or ‘taunting’ or ‘teasing’ when someone is being tormented and tortured is like referring to rape as ‘severe flirting’” – Jackie Beat (via Divine Grace, NYC) (more…)
What’s in a name? When my name comes across an e-mail on a computer screen to a new contact, it’s understandable that they wonder who I am. “Who is this Bambi?” Perhaps the most popular question asked in almost every new situation: “is Bambi your real name?” The answer is “yes.” (more…)
Eight days into 2011 and I’m finally recapping 2010! That should tell you something about how busy it’s been!
“Don’t ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that.
Because what the world needs is people who have come alive.” -Howard Thurman
As many of you know, I’m involved in the sports entertainment industry with my management and public relations agency, Out Impact Productions. In light of an recent incident in Bluefield, WV where a promoter tried to stiff paying the talent booked on the show, I’ve decided to write about the Dos and Don’ts of Booking In The Pro Wrestling Industry: (more…)
When you are flying for work or pleasure, do you read the provided-for airline magazine materials or do you bring your own? Do you find any value in what the airline magazines provide?
Not a huge fan of either the Packers or the Steelers (don’t lose me here!), I still make time out for the Super Bowl as a regular NFL football fan, and as a person constantly studying the latest in advertising and marketing. For those of us in the Industry, we crave for the commercial break so we can see what the creative tinker toys are coming up with for their brands with BIG bank accounts. I wish I had better news to report, but this was one of the worst advertising events in recent memory. There was no major “Betty White” Snickers moment, where we have something we wouldn’t mind seeing over and over again, or even talk about tomorrow.
Very smart branding this week done by SmartWater by hiring Jennifer Aniston for their latest video spot, called “Jennifer Aniston Goes Viral.” The video has since gone viral on YouTube (currently over 7,800,000 views). This is a great example of being creative, using celebrity endorsement, playing off the celebrity’s popularity, using humor as the communication vehicle, and even poking fun at the ‘what can make a video, viral’ process (controversy, being sexy, being funny, hiring a celebrity, and calling it a celebrity sex tape). (more…)
Social Media is about people.
Based on #1 International Best Selling Socialnomics by Erik Qualman this is the latest in the most watch social media series in the world. The stats here are incredible.
Some that stood out: (more…)